We are in the process of helping a multi-location preschool in Florida expand across the Southeast through a franchise model. As part of our Brandfluence™ process we were able to uncover “Tailoring Education with Curiosity & Discovery” as one of the unique selling points. We’re working that into the brand guidelines, creative brand platform and resulting campaigns now; but I find it interesting that this is a key to how we deliver strong brand positioning to clients. Brandfluence allows us to learn about new clients through curiosity and discovery — ensuring that the brand position is built on a foundation of FACTS that are not only relevant, but highly motivating to dream customers. If you’re curious about Brandfluence™, let us know, and we’ll share the reasons it has helped many of our best clients position themselves for growth.