WellStar North Fulton Hospital is a Level II Trauma Center located in Roswell, Georgia.
WellStar North Fulton Hospital was experiencing an overall loss in ER patient volume. They launched a new reservation system where patients could instantly make an ER appointment and wait at home with non-life threatening emergencies. This new reservation system could directly help increase patient volume, but there was a lack of awareness.
We used a light-hearted approach to communicate the wide variety of ailments that could send a person to the ER. Using bold colors and iconography, the campaign was especially unique and gained major attention. Tactics included billboards, posters, direct mail, print ads, and social media.
Increase in ER
patient volume YOY
of online check-ins
came from 1st-time visitors