Vinegar Tips Case Study

 Vinegar Tips is “your resource for all things vinegar.” This initiative was launched by a dominant vinegar manufacturer to simply promote the category and everyday uses of vinegar — driving sales globally. 

The Challenge
The Vinegar Tips website was the only marketing platform in place and it was fairly static, outdated, and lacked any program to add content or engage with consumers. 

The Solution
Marbury Creative Group relaunched the website with a new design that was modern, visually driven, and added capability for users to sort data and find the most relevant content to fit their needs. The new website includes a wealth of information such as tips, recipes, and videos. Marbury then created a strategic plan around a comprehensive digital program to drive traffic. The creative execution of the program includes social media, search engine optimization, newsletters, and frequent “how-to” videos. 

The Results

23,000+

Facebook Fans

2K to 13K

Increase in monthly
website page views

15K

Average views per video

26,000+

Newsletter subscribers