Vinegar Tips is “your resource for all things vinegar.” This initiative was launched by a dominant vinegar manufacturer to simply promote the category and everyday uses of vinegar — driving sales globally.
The Vinegar Tips website was the only marketing platform in place and it was fairly static, outdated, and lacked any program to add content or engage with consumers.
Marbury Creative Group relaunched the website with a new design that was modern, visually driven, and added capability for users to sort data and find the most relevant content to fit their needs. The new website includes a wealth of information such as tips, recipes, and videos. Marbury then created a strategic plan around a comprehensive digital program to drive traffic. The creative execution of the program includes social media, search engine optimization, newsletters, and frequent “how-to” videos.
Increase in monthly
website page views
Average views per video