Swedish American Hospital is located in Rockford, Illinios. The hospital employs more than 350 physicians and includes an emergency department that is a level II trauma center.
Swedish American was number one in the market, and competitors were launching big campaigns in an effort to move in on their market share. Swedish American was looking for a new way to market the hospital that was unique, attention-getting and memorable. They needed a full integrated campaign that would solidify their spot at the top and make the gap even larger for competitors.
We used our unique method for casting, directing and editing children to get real, authentically innocent and humorous advertising that parents would stop and listen to. The commercials featured a series of kids that spoke about healthcare in a fun and engaging way. The same kids from the commercials were also featured in the rest of the campaign including outdoor, digital and social.
5 Telly Awards
Increase in market share
and remained #1