Red Hare Brewing Case Study

Red Hare is an independent microbrewery located in Marietta, Georgia with distribution across the Southeast.

The Challenge
Red Hare had great tasting beers, but their cans had no cohesive brand standing out on the shelves. Each launch had it’s own feel, brand recognition was lacking, and consumers were not able to easily identify the new Red Hare beer.

The Solution
Marbury Creative Group established a brand plan for the labels that included a consistent visual story around the Hare, developing beer names and stories behind each new flavor. We then extended the look into promotional materials and campaigns, with attention-getting headlines and calls to action. In addition to beer branding, Marbury Creative Group was tasked with naming the brewery’s second, more exploratory brewery location in Shallotte, North Carolina: “34° North Experiment Station.” 

The Results

100%

Increase in sales YOY at Publix

32%

Increase in sales YOY at Kroger

700+

Attendees at
Launch Event
(most in history)