Red Hare had great tasting beers, but their cans had no cohesive brand standing out on the shelves. Each launch had it’s own feel, brand recognition was lacking, and consumers were not able to easily identify the new Red Hare beer.
Marbury Creative Group established a brand plan for the labels that included a consistent visual story around the Hare, developing beer names and stories behind each new flavor. We then extended the look into promotional materials and campaigns, with attention-getting headlines and calls to action. In addition to beer branding, Marbury Creative Group was tasked with naming the brewery’s second, more exploratory brewery location in Shallotte, North Carolina: “34° North Experiment Station.”
Increase in sales YOY at Publix
Increase in sales YOY at Kroger
Attendees at Launch Event
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