Swedish American Hospital’s business goal was to stop the erosion of market share by creating a fresh, unique campaign that would stand out amongst doctors in poses using high tech equipment in operating rooms. Our solution was “Kids Tell it Better.” We have spent years perfecting the craft of casting, interviewing, filming and editing kids. The results are speaking for themselves. Adults are watching, and even CALLING the hospital to THANK THEM for running such a sweet, heart-warming campaign — and market share took a turn for the positive! After watching these, isn’t Swedish American the kind of hospital you’d like to be treated by?…we thought so.