Telling the Story of The Hare

How do you create a brand when your most visible medium is the packaging? You tell a story through it!

Marbury Creative Group designed the cans for Gem City Classic Craft Lager, Framboise Saison, Ain’t that a Peach and Well, Bless Her Tart Berliner Weisse. We created a consistent way to place each beer name on the front, clearly connecting it to the Red Hare brand — and then when you turn the can, you learn the story, and how the HARE interacts with the beer.