Marketing Minutes

China’s Kweichow Moutai Co. produces a version of Baijiu, a traditional Chinese Liquor made from grains fermented in pits and retails for nearly $400 per bottle in China. What’s so shocking about this is that nobody likes the taste. Shockingly, that hasn’t stopped sales or the company’s growth, whose stock has risen 97% this year! Moutai has long been viewed as a luxury alcohol producer favored by China’s wealthiest and most powerful leaders.

If you haven’t heard about TikTok already, it’s the destination for short-form mobile videos. While it’s been around since 2016, it continues to grow as video becomes more integral each day. TikTok was downloaded more in the last year than Facebook, Instagram, YouTube, or Snapchat. If you aren’t familiar with the newest app, it might be time to learn to what all the fuss is about!

Less work…and more productivity? Microsoft experimented with a 4-day workweek in Japan and found that productivity increased 40%, joining a growing number of companies experimenting with shortened workweeks and finding positive results. Some companies in America already have 4-day workweeks, would it work for other companies too?

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