Marketing Minutes

You’re used to seeing futuristic car lairs in superhero films, but they’re becoming a reality. Starting at the low price of “seven figures,” people are using them to host parties and events in their homes. It’s becoming such a reality, that Aston Martin has even set up a division solely for bespoke garages.

You’ve likely seen some unique AR (augmented reality and VR (virtual reality) experiences by now. Ever wondered how difficult it would be to create an AR experience for your company? It’s getting easier and more cost effective every day; and it isn’t just for the big brands any more.

IHOP, your favorite childhood pancake behemoth, is getting into the growing To-Go breakfast game with Flip’d. A pilot store is opening in Atlanta in April designed for people to drop in, pick up their food and go. The new fast causal concept has plans for expanding into other large cities within the year.

Airbnb announced it would sponsor the next 5 Olympics for $500 Million. As a tie-in to the deal, the company will let athletes sell personal experiences via Airbnb’s platform. For example, a track star from Trinidad could offer running outings through Airbnb. It’s still to be determined how much these experiences will cost, so who knows how much you can pay to get smoked by an Olympian!

China’s Kweichow Moutai Co. produces a version of Baijiu, a traditional Chinese Liquor made from grains fermented in pits and retails for nearly $400 per bottle in China. What’s so shocking about this is that nobody likes the taste. Shockingly, that hasn’t stopped sales or the company’s growth, whose stock has risen 97% this year! Moutai has long been viewed as a luxury alcohol producer favored by China’s wealthiest and most powerful leaders.

If you haven’t heard about TikTok already, it’s the destination for short-form mobile videos. While it’s been around since 2016, it continues to grow as video becomes more integral each day. TikTok was downloaded more in the last year than Facebook, Instagram, YouTube, or Snapchat. If you aren’t familiar with the newest app, it might be time to learn to what all the fuss is about!

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