Blog

Tickity Tokity for TikTok

We’re sure you’ve heard a lot about TikTok since it has been all the rage this year. With its trendy dances, tutorials on how to make whipped coffee, and DIY tips and tricks to turn your van into a home – it’s the platform Gen Z has their eyes glued on. A variety of brands, ranging from HP, Chipotle, Spikeball, to Sabra Hummus, have hopped on the TikTok train to advertise and grab the attention of their younger audience. In the last month, there have been a lot of rumblings around TikTok. Is it being banned in the United States?

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Current Social Media Recommendation for Brands

There is a lot of anxiety, confusion, and stress around the current pandemic, the Coronavirus, now commonly referred to as COVID-19. For social media, it’s a tightrope walk between respectful acknowledgement of the current environment and the need to run a business and continuing to operate through its duration. Social media users are hypersensitive right now given that many brands are over-promoting and others are just trying to get through the crisis. As you know, many businesses have had to temporarily close, and some will likely not be able to reopen due to the losses during their shutdown. It truly

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Viral Marketing

Have you been tasked to make your next campaign go viral? How much research time did you just put into understanding Baby Yoda memes? Don’t want to answer that…we understand. Going viral is an incredibly difficult task, like catching lightning in a bottle. Except your bottle opens up a few weeks later, and there is another baby craze grabbing everyone’s attention. Looking at you, #babynut. All of this may make it seem like going viral would be a futile business objective. However, chasing dialogue and spreading your message to a large number of people at rapid speed can be achievable

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IGTV – is it for you?

We LOVE IGTV and have some exciting things in store for our clients in 2020. It’s exploding, but a lot of people still don’t know about it, or know why it’s all the rage. We had a quick sit down with our social media manager, George Carlton. He’ll give you the 5 minute download on what you need to know about the next YouTube. What is IGTV (in your words)? IGTV is Instagram’s standalone video interface that allows content creators (or anyone with an Instagram profile) to make longer-form video content. It’s really cool because it introduces the opportunity to

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Plugin To Some Easy Website Upgrades

Have you ever thought about how incredible of a dessert a s’more is? It’s simple to make, ready in basically a minute, and doesn’t require a ton of ingredients. We almost hate to say this…but there are actually some ways to make that s’more even better. Crazy, we know! But until you’ve swapped out those graham crackers for a couple of chocolate chip cookies and upgraded that chocolate bar to a Reese’s peanut butter cup, you just have no idea the heights this classic dessert can soar to. That same idea rings true with your website. (Hear us out!) Your

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Think Outside the Post!

Many business are still a little weary about social media as a marketing tactic as well as the amount of budget they should invest. It’s easy to think of social media as simply “content and posting” but there is much more to consider. Facebook started as a tool to connect with people and while it has evolved into a playground for advertisers, all social media platforms still stem from that intent. Businesses have a HUGE opportunity to leverage social to stay top of mind for clients/customers and prospects whether you’re B2B or B2C. In addition, there are now many other

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