Blog

Healthcare Advertising – It’s Time To Get Emotional

When you were a kid, chances are you thought about growing up to be a doctor at some point. As a doctor, you get to help your patients (your favorite stuffed animals) feel better, you get to use cool tools, and you rattle off your name with “doctor” added before it and feel exceptionally awesome. Then you grow up, and you realize it’s hard work to become a doctor — lots of school and hours of keeping up with certifications, patient records, regulations and more. Of course there was a time when people went to the doctor because they were

Read More »

Why Every Business Should Be Using Content Marketing

Back in the day, every town had a hardware store, a grocery store, a barber shop, and any other vendor you could ever need. Each of these establishments was run by someone who had likely grown up either in that town or nearby and was part of a multi-generational family who had called your town or area home for decades. These owners and managers were valued resources in their community, due to their community ties, personal attention to customers, and endless supply of knowledge about what their establishment offered. Now, we live in an age of big-box chains and a

Read More »

What does “FDA Approved” actually mean?

We hear “FDA Approved” verbiage in marketing materials for anything from the newest dietary supplement to hit the market to the heartworm medicine you just picked up for the dog. But what does the FDA approve and regulate, and what does “FDA Approved” really mean? About THE FDA The Food and Drug Administration (FDA) has been around for over 100 years. Due to their exposure and regulation over the years, the FDA logo typically gives consumers a level of comfort. However, while certain products require premarket approval by the FDA before they go to market, it’s probably less than you

Read More »

I Just Want 5 Stars!

Warren Buffett once said it takes 20 years to build a reputation and five minutes to ruin it. While it’s a phrase you’ve surely heard many times over the years, it begins to ring a deeper truth as online resources provide more transparency. A brand’s online reputation management (ORM) refers to the public’s opinion of the organization as reflected by what consumers are saying about them on the internet, as well as how the brand interacts with those comments. In today’s digital age, a brand’s online reputation becomes an extension of themselves, whether they like it or not. Consumers are

Read More »

Is “Brandfluence™” Right for You?

Are you experiencing low sales volume? Does “the other guy” seem to consistently outperform you? Do people forget your name the moment you leave the meeting? You need brand enhancement, and BrandFluence™ could help. WHAT?!? We’re talking about enhancing your brand…what did you THINK we were talking about? Hey, it’s important to understand that brands EVOLVE. Giving your brand an enhancement does not mean you’re failing; in fact, it means the opposite — you are succeeding! You’ve been around long enough that the brand position you’ve held over the past several years needs to shift so that you can continue

Read More »

How to Use Milestone Marketing in 2020 — And Beyond!

How old will your company be in 2020? How about 2021? People celebrate “milestone” birthdays, like 30, 40, and 50, and we think it’s important for companies, too. At Marbury, we love helping clients celebrate their impressive anniversaries with what we call, “Marbury Milestone Marketing.” We hope this article may inspire you to do some marketing of your own. If your company is celebrating a major milestone (we suggest at least 20-25 years in business) in 2020, you should start the party planning now! Milestone Marketing is an interesting and sentimental way to celebrate your company’s longevity among your team;

Read More »

Subscribe to Our Newsletters