Blog

I Just Want 5 Stars!

Warren Buffett once said it takes 20 years to build a reputation and five minutes to ruin it. While it’s a phrase you’ve surely heard many times over the years, it begins to ring a deeper truth as online resources provide more transparency. A brand’s online reputation management (ORM) refers to the public’s opinion of the organization as reflected by what consumers are saying about them on the internet, as well as how the brand interacts with those comments. In today’s digital age, a brand’s online reputation becomes an extension of themselves, whether they like it or not. Consumers are

Read More »

Is “Brandfluence™” Right for You?

Are you experiencing low sales volume? Does “the other guy” seem to consistently outperform you? Do people forget your name the moment you leave the meeting? You need brand enhancement, and BrandFluence™ could help. WHAT?!? We’re talking about enhancing your brand…what did you THINK we were talking about? Hey, it’s important to understand that brands EVOLVE. Giving your brand an enhancement does not mean you’re failing; in fact, it means the opposite — you are succeeding! You’ve been around long enough that the brand position you’ve held over the past several years needs to shift so that you can continue

Read More »

How to Use Milestone Marketing in 2020 — And Beyond!

How old will your company be in 2020? How about 2021? People celebrate “milestone” birthdays, like 30, 40, and 50, and we think it’s important for companies, too. At Marbury, we love helping clients celebrate their impressive anniversaries with what we call, “Marbury Milestone Marketing.” We hope this article may inspire you to do some marketing of your own. If your company is celebrating a major milestone (we suggest at least 20-25 years in business) in 2020, you should start the party planning now! Milestone Marketing is an interesting and sentimental way to celebrate your company’s longevity among your team;

Read More »

3 Healthcare Provider Issues Marketing Can Heal

You may be thinking, “A hospital needs marketing?” As a healthcare advertising agency, we cannot say “yes” enough! Healthcare advertising does not mean hiring a dancing sign holder to stand outside of your practice, nor does it mean creating those cheesy “used car lot” commercials to get new patients in your doors for a “low, low price!” Marketing for healthcare providers should build your credibility in your community and effectively tell the story of why your hospital or practice should be that prospective patient’s first stop when they need medical care. Healthcare marketing is also a great way to address

Read More »

Millennials Are Transforming Healthcare: Will Your Practice Merely Survive or Are You Poised to Thrive?

As the largest generation currently in the United States, Millennials are having a major impact on just about every industry. Healthcare is no exception. With the current healthcare delivery model in the United States, the roles between patients and providers are clear-cut and leave little room for flexibility or innovation. But the mindsets and habits of Millennials don’t align with this traditional model of delivery – and healthcare brands must either adapt or run the risk of getting left behind. A Deeper Look at Millennials Unlike any generation before, Millennials grew up with new technologies, computers, and access to the

Read More »

Don’t Let Cannabis Go Up in Smoke!

You heard right – cannabis. Marijuana, weed, Mary Jane, reefer…you get the idea. Many professionals in the food and beverage industry are still trying to understand the legality and logistics of using such a regulated (and until recently illegal) substance. The larger conversation has expanded beyond cannabis and really focuses on its family member, Cannabidiol (CBD) – mainly because it is legal in all 50 states, well mostly. CBD is one of the chemicals found in cannabis and hemp, but it doesn’t include enough THC (responsible for the “high” associated with marijuana) to cause mind-altering affects.1 The legality of CBD

Read More »