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Why Every Business Should Be Using Content Marketing

Back in the day, every town had a hardware store, a grocery store, a barber shop, and any other vendor you could ever need. Each of these establishments was run by someone who had likely grown up either in that town or nearby and was part of a multi-generational family who had called your town or area home for decades. These owners and managers were valued resources in their community, due to their community ties, personal attention to customers, and endless supply of knowledge about what their establishment offered. Now, we live in an age of big-box chains and a

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What does “FDA Approved” actually mean?

We hear “FDA Approved” verbiage in marketing materials for anything from the newest dietary supplement to hit the market to the heartworm medicine you just picked up for the dog. But what does the FDA approve and regulate, and what does “FDA Approved” really mean? About THE FDA The Food and Drug Administration (FDA) has been around for over 100 years. Due to their exposure and regulation over the years, the FDA logo typically gives consumers a level of comfort. However, while certain products require premarket approval by the FDA before they go to market, it’s probably less than you

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Flexitarians – Bringing a Whole New Meaning to ‘Eat Your Fruits and Veggies’

You’ve likely been exposed (or are one) to vegetarians, vegans, or pescatarians. But, have you heard about flexitarians? It’s a diet that’s been around for many years but has been gaining further traction as consumers continue to evolve in their diets, shopping habits, and search for more healthy options. Flexitarians – who are these creatures!? Flexitarians are consumers who are intentionally choosing to eat more vegetables and be healthier in their diet choices, but still occasionally eat meat or fish. The decision can be driven by health reasons as well as an intention to combat climate change, promote food sustainability,

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The Craft Beer Industry Isn’t Dying After All

Is there anything better than an icy cold beer on a hot summer night? We can think of maybe one thing: an icy cold craft beer. There’s been a lot of speculation that the craft beer industry has been shrinking over the past few years. However, since state laws have shifted to allow on-premise sales, craft brewery revenues have continued to increase. The “at-the-brewery” channel grew last year, especially among Millennials, who many thought were responsible for killing the craft brewing industry. 56% of Millennials drink craft beer at least once a week and are spending more on average than

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How to Use Milestone Marketing in 2020 — And Beyond!

How old will your company be in 2020? How about 2021? People celebrate “milestone” birthdays, like 30, 40, and 50, and we think it’s important for companies, too. At Marbury, we love helping clients celebrate their impressive anniversaries with what we call, “Marbury Milestone Marketing.” We hope this article may inspire you to do some marketing of your own. If your company is celebrating a major milestone (we suggest at least 20-25 years in business) in 2020, you should start the party planning now! Milestone Marketing is an interesting and sentimental way to celebrate your company’s longevity among your team;

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Plant Based Protein Continue to Sprout

If two vegetarians are arguing, is it still called a “beef”? All jokes aside, plant-based proteins and diets are growing in popularity. As of 2018, 20% of food and beverage dollars came from products that met a plant-based diet. This is the result of a growing interest and appreciation for a healthier lifestyle and a more sustainable food source. It may seem like another health fad or trend to you. But, the number of consumers adopting a completely vegetarian diet is not increasing, rather we’re seeing everyday consumers adding plant-based options into their diet or replacing ingredients (like creamer or

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