Blog

Plant Based Protein Continue to Sprout

If two vegetarians are arguing, is it still called a “beef”? All jokes aside, plant-based proteins and diets are growing in popularity. As of 2018, 20% of food and beverage dollars came from products that met a plant-based diet. This is the result of a growing interest and appreciation for a healthier lifestyle and a more sustainable food source. It may seem like another health fad or trend to you. But, the number of consumers adopting a completely vegetarian diet is not increasing, rather we’re seeing everyday consumers adding plant-based options into their diet or replacing ingredients (like creamer or

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A Look Inside…The Organic Food Consumer

Organic foods have been trending upwards for the better part of 15 years. In 2002, The USDA released its national standards for organic products, officially bringing the movement into the mainstream. One year later, organic foods were available in 73% of conventional grocery stores in the United States. Now, consumers can readily find organic foods everywhere from mainstream supermarkets to gas stations to big box discount retailers…even Walmart has a house organic brand. While organic foods were originally associated with those that are extremely health conscious (and with higher household income), today’s buyer has become much more complex. A study

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Don’t Let Cannabis Go Up in Smoke!

You heard right – cannabis. Marijuana, weed, Mary Jane, reefer…you get the idea. Many professionals in the food and beverage industry are still trying to understand the legality and logistics of using such a regulated (and until recently illegal) substance. The larger conversation has expanded beyond cannabis and really focuses on its family member, Cannabidiol (CBD) – mainly because it is legal in all 50 states, well mostly. CBD is one of the chemicals found in cannabis and hemp, but it doesn’t include enough THC (responsible for the “high” associated with marijuana) to cause mind-altering affects.1 The legality of CBD

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How to Advertise on Facebook Like a Pro

Advertising has had many faces over the years. From hieroglyphics to sandwich boards to Super Bowl ads, the way we communicate has changed with the world around us. Most recently, the explosive popularity of social media has once again shifted the advertising world and created a new frontier of social media advertising. People spend, on average, over half an hour a day just on Facebook — and we know that number is probably on the low end for many! That is a huge amount of captive time in the eyes of an advertiser, but it is also highly competitive time.

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Digital Ads, Geofencing, Natural Search — Are There Any Unique Advertising Ideas Out There Anymore?

The advertising space is loud and crowded. Everyone has something to say and customers and clients are on the receiving end of it all. This can lead to messaging fatigue and an overall “over it” attitude for your audience. But you still have to get your message out there! So what do you do? At Marbury, we love a good challenge, especially when it allows the team to flex their creative muscles. Each client’s project needs are unique, but they all follow a common theme: find a way to stand out! We’ve compiled some of our favorite unique advertising ideas

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Cricket Flour, CBD, and Crazy Cocktails — What’s New for Food in 2019

Cronuts. Cold brew coffee. Sous vide cooking. The food and beverage world has just as many trends as fashion. Each year, new foods, drinks, and cooking techniques are introduced to the world, and while some fade away after a few months, other inventions have cemented their place at the table. Just like any other industry, the food and beverage world is looking forward to 2019 and all the exciting (and sometimes weird) new creations that will soon be gracing palettes everywhere. We just had to share a few of our favorites, so sorry if you wind up hungry by the

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