Blog

The Craft Beer Industry Isn’t Dying After All

Is there anything better than an icy cold beer on a hot summer night? We can think of maybe one thing: an icy cold craft beer. There’s been a lot of speculation that the craft beer industry has been shrinking over the past few years. However, since state laws have shifted to allow on-premise sales, craft brewery revenues have been following suite with reported growths. The “at-the-brewery” channel grew last year, especially among Millennials, who many thought were responsible for killing the craft brewing industry. 56% of Millennials drink craft beer at least once a week and are spending more

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How to Use Milestone Marketing in 2020 — And Beyond!

How old will your company be in 2020? How about 2021? People celebrate “milestone” birthdays, like 30, 40, and 50, and we think it’s important for companies, too. At Marbury, we love helping clients celebrate their impressive anniversaries with what we call, “Marbury Milestone Marketing.” We hope this article may inspire you to do some marketing of your own. If your company is celebrating a major milestone (we suggest at least 20-25 years in business) in 2020, you should start the party planning now! Milestone Marketing is an interesting and sentimental way to celebrate your company’s longevity among your team;

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Plant Based Protein Continue to Sprout

If two vegetarians are arguing, is it still called a “beef”? All jokes aside, plant-based proteins and diets are growing in popularity. As of 2018, 20% of food and beverage dollars came from products that met a plant-based diet. This is the result of a growing interest and appreciation for a healthier lifestyle and a more sustainable food source. It may seem like another health fad or trend to you. But, the number of consumers adopting a completely vegetarian diet is not increasing, rather we’re seeing everyday consumers adding plant-based options into their diet or replacing ingredients (like creamer or

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A Look Inside…The Organic Food Consumer

Organic foods have been trending upwards for the better part of 15 years. In 2002, The USDA released its national standards for organic products, officially bringing the movement into the mainstream. One year later, organic foods were available in 73% of conventional grocery stores in the United States. Now, consumers can readily find organic foods everywhere from mainstream supermarkets to gas stations to big box discount retailers…even Walmart has a house organic brand. While organic foods were originally associated with those that are extremely health conscious (and with higher household income), today’s buyer has become much more complex. A study

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Don’t Let Cannabis Go Up in Smoke!

You heard right – cannabis. Marijuana, weed, Mary Jane, reefer…you get the idea. Many professionals in the food and beverage industry are still trying to understand the legality and logistics of using such a regulated (and until recently illegal) substance. The larger conversation has expanded beyond cannabis and really focuses on its family member, Cannabidiol (CBD) – mainly because it is legal in all 50 states, well mostly. CBD is one of the chemicals found in cannabis and hemp, but it doesn’t include enough THC (responsible for the “high” associated with marijuana) to cause mind-altering affects.1 The legality of CBD

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How to Advertise on Facebook Like a Pro

Advertising has had many faces over the years. From hieroglyphics to sandwich boards to Super Bowl ads, the way we communicate has changed with the world around us. Most recently, the explosive popularity of social media has once again shifted the advertising world and created a new frontier of social media advertising. People spend, on average, over half an hour a day just on Facebook — and we know that number is probably on the low end for many! That is a huge amount of captive time in the eyes of an advertiser, but it is also highly competitive time.

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