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Current Social Media Recommendation for Brands

There is a lot of anxiety, confusion, and stress around the current pandemic, the Coronavirus, now commonly referred to as COVID-19. For social media, it’s a tightrope walk between respectful acknowledgement of the current environment and the need to run a business and continuing to operate through its duration. Social media users are hypersensitive right now given that many brands are over-promoting and others are just trying to get through the crisis. As you know, many businesses have had to temporarily close, and some will likely not be able to reopen due to the losses during their shutdown. It truly

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Digital Ads, Geofencing, Natural Search — Are There Any Unique Advertising Ideas Out There Anymore?

The advertising space is loud and crowded. Everyone has something to say and customers and clients are on the receiving end of it all. This can lead to messaging fatigue and an overall “over it” attitude for your audience. But you still have to get your message out there! So what do you do? At Marbury, we love a good challenge, especially when it allows the team to flex their creative muscles. Each client’s project needs are unique, but they all follow a common theme: find a way to stand out! We’ve compiled some of our favorite unique advertising ideas

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Why Every Business Should Be Using Content Marketing

Back in the day, every town had a hardware store, a grocery store, a barber shop, and any other vendor you could ever need. Each of these establishments was run by someone who had likely grown up either in that town or nearby and was part of a multi-generational family who had called your town or area home for decades. These owners and managers were valued resources in their community, due to their community ties, personal attention to customers, and endless supply of knowledge about what their establishment offered. Now, we live in an age of big-box chains and a

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What does “FDA Approved” actually mean?

We hear “FDA Approved” verbiage in marketing materials for anything from the newest dietary supplement to hit the market to the heartworm medicine you just picked up for the dog. But what does the FDA approve and regulate, and what does “FDA Approved” really mean? About THE FDA The Food and Drug Administration (FDA) has been around for over 100 years. Due to their exposure and regulation over the years, the FDA logo typically gives consumers a level of comfort. However, while certain products require premarket approval by the FDA before they go to market, it’s probably less than you

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Flexitarians – Bringing a Whole New Meaning to ‘Eat Your Fruits and Veggies’

You’ve likely been exposed (or are one) to vegetarians, vegans, or pescatarians. But, have you heard about flexitarians? It’s a diet that’s been around for many years but has been gaining further traction as consumers continue to evolve in their diets, shopping habits, and search for more healthy options. Flexitarians – who are these creatures!? Flexitarians are consumers who are intentionally choosing to eat more vegetables and be healthier in their diet choices, but still occasionally eat meat or fish. The decision can be driven by health reasons as well as an intention to combat climate change, promote food sustainability,

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The Craft Beer Industry Isn’t Dying After All

Is there anything better than an icy cold beer on a hot summer night? We can think of maybe one thing: an icy cold craft beer. There’s been a lot of speculation that the craft beer industry has been shrinking over the past few years. However, since state laws have shifted to allow on-premise sales, craft brewery revenues have continued to increase. The “at-the-brewery” channel grew last year, especially among Millennials, who many thought were responsible for killing the craft brewing industry. 56% of Millennials drink craft beer at least once a week and are spending more on average than

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