Blog

What Facebook’s $5 Billion Fine Means For You

Let’s take a quick step back in time. Picture this – the year is 2004, and then-college sophomore Mark Zuckerberg just launched a new website from his dorm room called “thefacebook.com.” Within a week, Zuckerberg would be sued by three Harvard seniors that claimed that he stole their idea for a social networking site, and it wouldn’t be many days later when Zuckerberg would be accused of breaking into two students’ email accounts based off of data that they provided on thefacebook.com (source). So, while the fine amount may be new for Facebook, the controversy is not. In 2018, Facebook

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I Just Want 5 Stars!

Warren Buffett once said it takes 20 years to build a reputation and five minutes to ruin it. While it’s a phrase you’ve surely heard many times over the years, it begins to ring a deeper truth as online resources provide more transparency. A brand’s online reputation management (ORM) refers to the public’s opinion of the organization as reflected by what consumers are saying about them on the internet, as well as how the brand interacts with those comments. In today’s digital age, a brand’s online reputation becomes an extension of themselves, whether they like it or not. Consumers are

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Think Outside the Post!

Many business are still a little weary about social media as a marketing tactic as well as the amount of budget they should invest. It’s easy to think of social media as simply “content and posting” but there is much more to consider. Facebook started as a tool to connect with people and while it has evolved into a playground for advertisers, all social media platforms still stem from that intent. Businesses have a HUGE opportunity to leverage social to stay top of mind for clients/customers and prospects whether you’re B2B or B2C. In addition, there are now many other

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3 Ways to Make Your Site “Voice Search” Friendly

Every generation has their life-changing technology leap. The leap of the late 1800s generation? The invention of the automobile. If you lived in the early 1900s, your leap was the in-home refrigerator. The 1970s generation saw the birth of the cell phone, and the 1980s ushered us into the world of the internet. So what is the current leap? Do the names Alexa, Siri, and Cortana mean anything to you? Our homes are filled with devices smart enough to run them with a simple voice command from you. Not only is this an age of incredible convenience, it’s also an

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How to Advertise on Facebook Like a Pro

Advertising has had many faces over the years. From hieroglyphics to sandwich boards to Super Bowl ads, the way we communicate has changed with the world around us. Most recently, the explosive popularity of social media has once again shifted the advertising world and created a new frontier of social media advertising. People spend, on average, over half an hour a day just on Facebook — and we know that number is probably on the low end for many! That is a huge amount of captive time in the eyes of an advertiser, but it is also highly competitive time.

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Domain Extensions: is .fun considered .cool?

When you think about a website, what comes to mind? Typically, you would picture the layout, the colors, maybe even the navigation or features. The URL is probably not high up on the list of things you think about, but it is arguably one of the most important parts of the site. And the same is true for your company’s website! When creating a new website, picking out the URL is often the fun but complicated step. The URL should represent either the brand, the services offered, or maybe even highlight a well-known catchphrase or slogan. But what about the

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