Blog

Instagram Reels

Instagram launched its newest feature to U.S. users – Reels. The timing is convenient when considering the pending ban of TikTok. The reels feature format allows users to create and share short-form video content…sound familiar? Though the essence of Instagram Reels and TikTok is the same, Instagram reels include more options for video-editing that allow users to expand their creativity. The main differences between Reels versus stories and IGTV are the editing tools built into the app (AR, speed control, alignment), 30-second limit, the ability for users to create their own audio. In addition, Reels provide more exposure on Explore

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The Next Phase of Telehealth

The coronavirus pandemic has caused a massive acceleration in the telecommunication practices for healthcare. As you may have read in our previous Telemedicine blog, these on-demand practices have been around for decades; but never fully embraced until this year. With many new telemedical tech terms, there are common misunderstandings between telecare, telemedicine, and telehealth. While all involve the use of electronic information and telecommunication, they have subtle differences and roles in administering health care via technologies. Telecare relates to technology that allows patients to maintain their independence and safety while normally going about their daily routines, commonly known as mobile

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Tickity Tokity for TikTok

We’re sure you’ve heard a lot about TikTok since it has been all the rage this year. With its trendy dances, tutorials on how to make whipped coffee, and DIY tips and tricks to turn your van into a home – it’s the platform Gen Z has their eyes glued on. A variety of brands, ranging from HP, Chipotle, Spikeball, to Sabra Hummus, have hopped on the TikTok train to advertise and grab the attention of their younger audience. In the last month, there have been a lot of rumblings around TikTok. Is it being banned in the United States?

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Current Social Media Recommendation for Brands

There is a lot of anxiety, confusion, and stress around the current pandemic, the Coronavirus, now commonly referred to as COVID-19. For social media, it’s a tightrope walk between respectful acknowledgement of the current environment and the need to run a business and continuing to operate through its duration. Social media users are hypersensitive right now given that many brands are over-promoting and others are just trying to get through the crisis. As you know, many businesses have had to temporarily close, and some will likely not be able to reopen due to the losses during their shutdown. It truly

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IGTV – is it for you?

We LOVE IGTV and have some exciting things in store for our clients in 2020. It’s exploding, but a lot of people still don’t know about it, or know why it’s all the rage. We had a quick sit down with our social media manager, George Carlton. He’ll give you the 5 minute download on what you need to know about the next YouTube. What is IGTV (in your words)? IGTV is Instagram’s standalone video interface that allows content creators (or anyone with an Instagram profile) to make longer-form video content. It’s really cool because it introduces the opportunity to

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The New World of AR

You’ve likely heard about Augmented Reality (AR) by now, but a lot of people are confused on where AR and VR begin and end. Where Virtual Reality (VR) creates a new world, or a copy of our existing world, AR provides an enhanced or altered view of the world around us by superimposing graphics and 3D objects on top of our real world, in real time. Remember hearing the buzz surrounding Pokémon GO – an early AR game that placed characters on screen wherever you pointed your camera? As cool as that was (for a while,) the application of AR

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