Blog

Current Social Media Recommendation for Brands

There is a lot of anxiety, confusion, and stress around the current pandemic, the Coronavirus, now commonly referred to as COVID-19. For social media, it’s a tightrope walk between respectful acknowledgement of the current environment and the need to run a business and continuing to operate through its duration. Social media users are hypersensitive right now given that many brands are over-promoting and others are just trying to get through the crisis. As you know, many businesses have had to temporarily close, and some will likely not be able to reopen due to the losses during their shutdown. It truly

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IGTV – is it for you?

We LOVE IGTV and have some exciting things in store for our clients in 2020. It’s exploding, but a lot of people still don’t know about it, or know why it’s all the rage. We had a quick sit down with our social media manager, George Carlton. He’ll give you the 5 minute download on what you need to know about the next YouTube. What is IGTV (in your words)? IGTV is Instagram’s standalone video interface that allows content creators (or anyone with an Instagram profile) to make longer-form video content. It’s really cool because it introduces the opportunity to

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The New World of AR

You’ve likely heard about Augmented Reality (AR) by now, but a lot of people are confused on where AR and VR begin and end. Where Virtual Reality (VR) creates a new world, or a copy of our existing world, AR provides an enhanced or altered view of the world around us by superimposing graphics and 3D objects on top of our real world, in real time. Remember hearing the buzz surrounding Pokémon GO – an early AR game that placed characters on screen wherever you pointed your camera? As cool as that was (for a while,) the application of AR

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“Hey, Siri, schedule my physical.”

Remember when Google became a verb? Any time you had a question, someone would inevitably ask, “Did you Google it?” Google’s creation gave birth to a whole new era of information harvesting, bringing the entire world within seconds of finding out basically anything they needed (or wanted) to know. Now the new kid on the block is voice technology, aka Siri, Alexa, and Cortana. Rather than type something into Google (how antiquated!), you just verbally get the attention of your device of choice and put it to work with a quick command. As this technology has become more mainstream and

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Chatbots — What You Need to Know

When you call a company’s customer service number, the last person you expect to hear on the other end of the line is the company’s CEO. Why? Because they’ve delegated the task of solving your issue or answering your question to someone better suited to quickly serve you. The CEO’s time is better spent elsewhere in serving and growing their company. So why shouldn’t the same principle apply to you? You don’t need to have a Fortune 500 company to have a customer service department. You don’t even need to hire another person! Your business can provide a friendly online

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Make Your Pop-Ups Work For You, Not Against You

Remember pop-up books? They brought a little extra magic to storytime by adding a third dimension to the pages, and drawing us further into their imaginary worlds. Regular books just weren’t the same after you got a taste of pop-up books! Now, as an adult, “pop-up” might bring on a totally different range of emotion. Maybe annoyance, confusion, a dash of anger, or – every once in a blue moon – mild acceptance. Pop-ups in the adult realm now primarily describe those little boxes or entire screens that appear on a website we’re visiting. For those outside of the marketing

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