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What does “FDA Approved” actually mean?

We hear “FDA Approved” verbiage in marketing materials for anything from the newest dietary supplement to hit the market to the heartworm medicine you just picked up for the dog. But what does the FDA approve and regulate, and what does “FDA Approved” really mean? About THE FDA The Food and Drug Administration (FDA) has been around for over 100 years. Due to their exposure and regulation over the years, the FDA logo typically gives consumers a level of comfort. However, while certain products require premarket approval by the FDA before they go to market, it’s probably less than you

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Flexitarians – Bringing a Whole New Meaning to ‘Eat Your Fruits and Veggies’

You’ve likely been exposed (or are one) to vegetarians, vegans, or pescatarians. But, have you heard about flexitarians? It’s a diet that’s been around for many years but has been gaining further traction as consumers continue to evolve in their diets, shopping habits, and search for more healthy options. Flexitarians – who are these creatures!? Flexitarians are consumers who are intentionally choosing to eat more vegetables and be healthier in their diet choices, but still occasionally eat meat or fish. The decision can be driven by health reasons as well as an intention to combat climate change, promote food sustainability,

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I Just Want 5 Stars!

Warren Buffett once said it takes 20 years to build a reputation and five minutes to ruin it. While it’s a phrase you’ve surely heard many times over the years, it begins to ring a deeper truth as online resources provide more transparency. A brand’s online reputation management (ORM) refers to the public’s opinion of the organization as reflected by what consumers are saying about them on the internet, as well as how the brand interacts with those comments. In today’s digital age, a brand’s online reputation becomes an extension of themselves, whether they like it or not. Consumers are

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What’s Brand Got To Do With It?

What does the word “brand” mean to you? Do logos and slogans come to mind? Maybe products or services? “Brand” and “branding” are multi-purpose terms that are fundamental to all facets of running a business. Your brand affects your marketing, your email signatures, your office layout, even the font you use! At Marbury, everything we do revolves around helping you stay true to who you are as a company, which means knowing your brand is vital to everyone’s success! Our Creative Director, Rob Marbury, walks us through the many hats that brands can wear. Make Your Mark The word “brand”

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The Birth of a Logo

“You never get a second chance to make a first impression.” – Andrew Grant In marketing, you have mere seconds to catch your target market’s eye and convince them to give you their precious attention. Planning your messaging and branding with this in mind is key to having a successful presence in your industry. Consumer mindsets change, though. Messaging will fluctuate as industry trends evolve. But there is one element of company’s brand that should represent company values, unique selling propositions, and offerings all within an instant: Your logo. Every company dreams of having “Golden Arches” notoriety and brand cult

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