Blog

What’s Brand Got To Do With It?

What does the word “brand” mean to you? Do logos and slogans come to mind? Maybe products or services? “Brand” and “branding” are multi-purpose terms that are fundamental to all facets of running a business. Your brand affects your marketing, your email signatures, your office layout, even the font you use! At Marbury, everything we do revolves around helping you stay true to who you are as a company, which means knowing your brand is vital to everyone’s success! Our Creative Director, Rob Marbury, walks us through the many hats that brands can wear. Make Your Mark The word “brand”

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The Birth of a Logo

“You never get a second chance to make a first impression.” – Andrew Grant In marketing, you have mere seconds to catch your target market’s eye and convince them to give you their precious attention. Planning your messaging and branding with this in mind is key to having a successful presence in your industry. Consumer mindsets change, though. Messaging will fluctuate as industry trends evolve. But there is one element of company’s brand that should represent company values, unique selling propositions, and offerings all within an instant: Your logo. Every company dreams of having “Golden Arches” notoriety and brand cult

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We Love You! (No, Really)

Committing to working with anyone outside of your organization can be a scary step in the growth of your business. No one knows your “baby” better than you, right?

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Are you scared of the agency monster?

You certainly seem to understand our business and your approach and creativity is exactly what we are looking for.” I am smiling from ear to ear thinking “We got it, they like us, they really like us!” Then he says, “but do we have to sign a retainer agreement to work with you?” and I paused.

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When to say “I do.”

Recently, we’ve been meeting with business owners and marketing folks at companies that find themselves in exactly this transitional period — they’ve outgrown their internal capacity to deliver and are facing the reality of adding to the expense column by hiring outside professional services. So, just when is it the right time to hire an advertising agency for a growing business?

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