Blog

3 Healthcare Provider Issues Marketing Can Heal

You may be thinking, “A hospital needs marketing?” As a healthcare advertising agency, we cannot say “yes” enough! Healthcare advertising does not mean hiring a dancing sign holder to stand outside of your practice, nor does it mean creating those cheesy “used car lot” commercials to get new patients in your doors for a “low, low price!” Marketing for healthcare providers should build your credibility in your community and effectively tell the story of why your hospital or practice should be that prospective patient’s first stop when they need medical care. Healthcare marketing is also a great way to address

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Millennials Are Transforming Healthcare: Will Your Practice Merely Survive or Are You Poised to Thrive?

As the largest generation currently in the United States, Millennials are having a major impact on just about every industry. Healthcare is no exception. With the current healthcare delivery model in the United States, the roles between patients and providers are clear-cut and leave little room for flexibility or innovation. But the mindsets and habits of Millennials don’t align with this traditional model of delivery – and healthcare brands must either adapt or run the risk of getting left behind. A Deeper Look at Millennials Unlike any generation before, Millennials grew up with new technologies, computers, and access to the

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Boosting Your Brand AND Your Posts On Social Media

Unless you’ve been living in total seclusion the past few months, you know that social media is no longer the bountiful marketing playground that it once was. Thanks to Facebook’s scandal, social media platforms have gotten incredibly protective and selective about what can be used and visible to users. For those of you who rely heavily on social media to market your companies and brands, what do you do now? How can you combat these new rules and regulations on your favored social media platforms and still get the most bang for your marketing buck? George Carlton, our Social Media

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What’s Brand Got To Do With It?

What does the word “brand” mean to you? Do logos and slogans come to mind? Maybe products or services? “Brand” and “branding” are multi-purpose terms that are fundamental to all facets of running a business. Your brand affects your marketing, your email signatures, your office layout, even the font you use! At Marbury, everything we do revolves around helping you stay true to who you are as a company, which means knowing your brand is vital to everyone’s success! Our Creative Director, Rob Marbury, walks us through the many hats that brands can wear. Make Your Mark The word “brand”

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The Birth of a Logo

“You never get a second chance to make a first impression.” – Andrew Grant In marketing, you have mere seconds to catch your target market’s eye and convince them to give you their precious attention. Planning your messaging and branding with this in mind is key to having a successful presence in your industry. Consumer mindsets change, though. Messaging will fluctuate as industry trends evolve. But there is one element of company’s brand that should represent company values, unique selling propositions, and offerings all within an instant: Your logo. Every company dreams of having “Golden Arches” notoriety and brand cult

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Psychology of Christmas Music

So, how would Christmas music affect seasonal spending? Would the presence of Christmas music playing in the background while you shop urge you to purchase more holiday-related items?

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