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Healthcare Advertising – It’s Time To Get Emotional

When you were a kid, chances are you thought about growing up to be a doctor at some point. As a doctor, you get to help your patients (your favorite stuffed animals) feel better, you get to use cool tools, and you rattle off your name with “doctor” added before it and feel exceptionally awesome. Then you grow up, and you realize it’s hard work to become a doctor — lots of school and hours of keeping up with certifications, patient records, regulations and more. Of course there was a time when people went to the doctor because they were

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Why Every Business Should Be Using Content Marketing

Back in the day, every town had a hardware store, a grocery store, a barber shop, and any other vendor you could ever need. Each of these establishments was run by someone who had likely grown up either in that town or nearby and was part of a multi-generational family who had called your town or area home for decades. These owners and managers were valued resources in their community, due to their community ties, personal attention to customers, and endless supply of knowledge about what their establishment offered. Now, we live in an age of big-box chains and a

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A Tale of Two Logos

Identifying marks, logos, and icons are all crucial elements to a brand’s identity. They are the main image that separates the brand from any other organization, and because of this, it is important that they are protected. It’s also crucial that a brand has a unified voice across all of its platforms. Rich Energy, an energy-drink brand and former Haas Formula One sponsor, has been learning this the hard way over the last two months. One trademark dispute popped the top on a whole other world of issues. Rich Energy (founded 2015) entered into a lawsuit in May with Whyte

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I Just Want 5 Stars!

Warren Buffett once said it takes 20 years to build a reputation and five minutes to ruin it. While it’s a phrase you’ve surely heard many times over the years, it begins to ring a deeper truth as online resources provide more transparency. A brand’s online reputation management (ORM) refers to the public’s opinion of the organization as reflected by what consumers are saying about them on the internet, as well as how the brand interacts with those comments. In today’s digital age, a brand’s online reputation becomes an extension of themselves, whether they like it or not. Consumers are

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Real Brands in a Fake World

Our clients sometimes ask us if advertising is really like the show “Mad Men.” Like many things, the shows highlights some realities with a dramatic and fictional exaggeration. However, while the ad agency (and accompanying storyline) was fictitious, many of the brands mentioned in the show were not, such as Lucky Strike cigarettes, Bethlehem Steel, American Airlines, Jaguar, Hilton Hotels, and Coca-Cola. Since the show ran for seven seasons, one can imagine the huge amount of products and companies that were featured on the show. So, while binging over a rainy weekend, did you ever wonder how the show successfully

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Is “Brandfluence™” Right for You?

Are you experiencing low sales volume? Does “the other guy” seem to consistently outperform you? Do people forget your name the moment you leave the meeting? You need brand enhancement, and BrandFluence™ could help. WHAT?!? We’re talking about enhancing your brand…what did you THINK we were talking about? Hey, it’s important to understand that brands EVOLVE. Giving your brand an enhancement does not mean you’re failing; in fact, it means the opposite — you are succeeding! You’ve been around long enough that the brand position you’ve held over the past several years needs to shift so that you can continue

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