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A Look Inside…The Organic Food Consumer

Organic foods have been trending upwards for the better part of 15 years. In 2002, The USDA released its national standards for organic products, officially bringing the movement into the mainstream. One year later, organic foods were available in 73% of conventional grocery stores in the United States. Now, consumers can readily find organic foods everywhere from mainstream supermarkets to gas stations to big box discount retailers…even Walmart has a house organic brand. While organic foods were originally associated with those that are extremely health conscious (and with higher household income), today’s buyer has become much more complex. A study

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Don’t Let Cannabis Go Up in Smoke!

You heard right – cannabis. Marijuana, weed, Mary Jane, reefer…you get the idea. Many professionals in the food and beverage industry are still trying to understand the legality and logistics of using such a regulated (and until recently illegal) substance. The larger conversation has expanded beyond cannabis and really focuses on its family member, Cannabidiol (CBD) – mainly because it is legal in all 50 states, well mostly. CBD is one of the chemicals found in cannabis and hemp, but it doesn’t include enough THC (responsible for the “high” associated with marijuana) to cause mind-altering affects.1 The legality of CBD

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What is a Healthy Healthcare Marketing Budget?

If you’re a hospital or large physicians practice, you pride yourself on the depth of services you can provide to patients in your area. Your doctors may be some of the best in the nation, your ER wait times may be some of the shortest, and you may have thousands of happy former patients who literally owe you their lives. But what good is all of that if no one knows about it? Healthcare marketing can seem daunting when you’re standing at the starting line. There are so many moving parts that must be coordinated to make the investment worth

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How to Advertise on Facebook Like a Pro

Advertising has had many faces over the years. From hieroglyphics to sandwich boards to Super Bowl ads, the way we communicate has changed with the world around us. Most recently, the explosive popularity of social media has once again shifted the advertising world and created a new frontier of social media advertising. People spend, on average, over half an hour a day just on Facebook — and we know that number is probably on the low end for many! That is a huge amount of captive time in the eyes of an advertiser, but it is also highly competitive time.

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Domain Extensions: is .fun considered .cool?

When you think about a website, what comes to mind? Typically, you would picture the layout, the colors, maybe even the navigation or features. The URL is probably not high up on the list of things you think about, but it is arguably one of the most important parts of the site. And the same is true for your company’s website! When creating a new website, picking out the URL is often the fun but complicated step. The URL should represent either the brand, the services offered, or maybe even highlight a well-known catchphrase or slogan. But what about the

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Embrace (And Accept) the Future in 2019

While your marketing plan is likely already set for next year, we know that plans are made to evolve as the year goes on. Many companies had discussions around their 2018 marketing successes and carried them into 2019, with some new innovative tactics. That’s a good place to start, but we always like to challenge our clients and think of things from another angle. You should bring some winning strategies into the new year, but your marketing strategy, specifically for social media, should always adapt to your customers’ interests, and there are new audience segments constantly coming into play. How

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