Blog

Natural Search: Work Smarter, not Harder

You can grow your business the hard way: hiring teams of sales reps to cold call, send e-mail blasts, and knock on doors. Or you can grow your business the easy way and let the Internet do most of the work for you.

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The First 100 Days

The team has really made me a part of the family, and they inspire me every day with their spontaneity, creativity, dedication to client service, and outside-the-box thinking.

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Kids in Advertising

Kids feel empowered when they think they know something you don’t. It’s fun to let them run with it. I don’t just do that with grandchildren, though — I figured out a way to use it in directing kids in advertising.

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Are you scared of the agency monster?

You certainly seem to understand our business and your approach and creativity is exactly what we are looking for.” I am smiling from ear to ear thinking “We got it, they like us, they really like us!” Then he says, “but do we have to sign a retainer agreement to work with you?” and I paused.

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How Not to Be a Robot

Time to recognize that their customers are people. You can beat your competitors (and cause more than a few smiles) by treating them like it. Why not start with the most human and direct channel for communicating with your customers— social media?

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When to say “I do.”

Recently, we’ve been meeting with business owners and marketing folks at companies that find themselves in exactly this transitional period — they’ve outgrown their internal capacity to deliver and are facing the reality of adding to the expense column by hiring outside professional services. So, just when is it the right time to hire an advertising agency for a growing business?

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