Our clients sometimes ask us if advertising is really like the show “Mad Men.” Like many things, the shows highlights some realities with a dramatic and fictional exaggeration. However, while the ad agency (and accompanying storyline) was fictitious, many of the brands mentioned in the show were not, such as Lucky Strike cigarettes, Bethlehem Steel, American Airlines, Jaguar, Hilton Hotels, and Coca-Cola. Since the show ran for seven seasons, one can imagine the huge amount of products and companies that were featured on the show. So, while binging over a rainy weekend, did you ever wonder how the show successfully