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Think Outside the Post!

June 26, 2019

Many business are still a little weary about social media as a marketing tactic as well as the amount of budget they should invest. It’s easy to think of social media as simply “content and posting” but there is much more to consider. Facebook started as a tool to connect with people and while it has evolved into a playground for advertisers, all social media platforms still stem from that intent. Businesses have a HUGE opportunity to leverage social to stay top of mind for clients/customers and prospects whether you’re B2B or B2C. In addition, there are now many other

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The Craft Beer Industry Isn’t Dying After All

June 11, 2019

Is there anything better than an icy cold beer on a hot summer night? We can think of maybe one thing: an icy cold craft beer. There’s been a lot of speculation that the craft beer industry has been shrinking over the past few years. However, since state laws have shifted to allow on-premise sales, craft brewery revenues have continued to increase. The “at-the-brewery” channel grew last year, especially among Millennials, who many thought were responsible for killing the craft brewing industry. 56% of Millennials drink craft beer at least once a week and are spending more on average than

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Is “Brandfluence™” Right for You?

May 16, 2019

Are you experiencing low sales volume? Does “the other guy” seem to consistently outperform you? Do people forget your name the moment you leave the meeting? You need brand enhancement, and BrandFluence™ could help. WHAT?!? We’re talking about enhancing your brand…what did you THINK we were talking about? Hey, it’s important to understand that brands EVOLVE. Giving your brand an enhancement does not mean you’re failing; in fact, it means the opposite — you are succeeding! You’ve been around long enough that the brand position you’ve held over the past several years needs to shift so that you can continue

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How to Use Milestone Marketing in 2020 — And Beyond!

May 9, 2019

How old will your company be in 2020? How about 2021? People celebrate “milestone” birthdays, like 30, 40, and 50, and we think it’s important for companies, too. At Marbury, we love helping clients celebrate their impressive anniversaries with what we call, “Marbury Milestone Marketing.” We hope this article may inspire you to do some marketing of your own. If your company is celebrating a major milestone (we suggest at least 20-25 years in business) in 2020, you should start the party planning now! Milestone Marketing is an interesting and sentimental way to celebrate your company’s longevity among your team;

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3 Ways to Make Your Site “Voice Search” Friendly

April 23, 2019

Every generation has their life-changing technology leap. The leap of the late 1800s generation? The invention of the automobile. If you lived in the early 1900s, your leap was the in-home refrigerator. The 1970s generation saw the birth of the cell phone, and the 1980s ushered us into the world of the internet. So what is the current leap? Do the names Alexa, Siri, and Cortana mean anything to you? Our homes are filled with devices smart enough to run them with a simple voice command from you. Not only is this an age of incredible convenience, it’s also an

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3 Healthcare Provider Issues Marketing Can Heal

April 11, 2019

You may be thinking, “A hospital needs marketing?” As a healthcare advertising agency, we cannot say “yes” enough! Healthcare advertising does not mean hiring a dancing sign holder to stand outside of your practice, nor does it mean creating those cheesy “used car lot” commercials to get new patients in your doors for a “low, low price!” Marketing for healthcare providers should build your credibility in your community and effectively tell the story of why your hospital or practice should be that prospective patient’s first stop when they need medical care. Healthcare marketing is also a great way to address

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