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Chatbots — What You Need to Know

When you call a company’s customer service number, the last person you expect to hear on the other end of the line is the company’s CEO. Why? Because they’ve delegated the task of solving your issue or answering your question to someone better suited to quickly serve you. The CEO’s time is better spent elsewhere in serving and growing their company. So why shouldn’t the same principle apply to you? You don’t need to have a Fortune 500 company to have a customer service department. You don’t even need to hire another person! Your business can provide a friendly online

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What does “FDA Approved” actually mean?

We hear “FDA Approved” verbiage in marketing materials for anything from the newest dietary supplement to hit the market to the heartworm medicine you just picked up for the dog. But what does the FDA approve and regulate, and what does “FDA Approved” really mean? About THE FDA The Food and Drug Administration (FDA) has been around for over 100 years. Due to their exposure and regulation over the years, the FDA logo typically gives consumers a level of comfort. However, while certain products require premarket approval by the FDA before they go to market, it’s probably less than you

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What Facebook’s $5 Billion Fine Means For You

Let’s take a quick step back in time. Picture this – the year is 2004, and then-college sophomore Mark Zuckerberg just launched a new website from his dorm room called “thefacebook.com.” Within a week, Zuckerberg would be sued by three Harvard seniors that claimed that he stole their idea for a social networking site, and it wouldn’t be many days later when Zuckerberg would be accused of breaking into two students’ email accounts based off of data that they provided on thefacebook.com (source). So, while the fine amount may be new for Facebook, the controversy is not. In 2018, Facebook

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Flexitarians – Bringing a Whole New Meaning to ‘Eat Your Fruits and Veggies’

You’ve likely been exposed (or are one) to vegetarians, vegans, or pescatarians. But, have you heard about flexitarians? It’s a diet that’s been around for many years but has been gaining further traction as consumers continue to evolve in their diets, shopping habits, and search for more healthy options. Flexitarians – who are these creatures!? Flexitarians are consumers who are intentionally choosing to eat more vegetables and be healthier in their diet choices, but still occasionally eat meat or fish. The decision can be driven by health reasons as well as an intention to combat climate change, promote food sustainability,

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A Tale of Two Logos

Identifying marks, logos, and icons are all crucial elements to a brand’s identity. They are the main image that separates the brand from any other organization, and because of this, it is important that they are protected. It’s also crucial that a brand has a unified voice across all of its platforms. Rich Energy, an energy-drink brand and former Haas Formula One sponsor, has been learning this the hard way over the last two months. One trademark dispute popped the top on a whole other world of issues. Rich Energy (founded 2015) entered into a lawsuit in May with Whyte

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I Just Want 5 Stars!

Warren Buffett once said it takes 20 years to build a reputation and five minutes to ruin it. While it’s a phrase you’ve surely heard many times over the years, it begins to ring a deeper truth as online resources provide more transparency. A brand’s online reputation management (ORM) refers to the public’s opinion of the organization as reflected by what consumers are saying about them on the internet, as well as how the brand interacts with those comments. In today’s digital age, a brand’s online reputation becomes an extension of themselves, whether they like it or not. Consumers are

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