While your marketing plan is likely already set for next year, we know that plans are made to evolve as the year goes on. Many companies had discussions around their 2018 marketing successes and carried them into 2019, with some new innovative tactics. That’s a good place to start, but we always like to challenge our clients and think of things from another angle. You should bring some winning strategies into the new year, but your marketing strategy, specifically for social media, should always adapt to your customers’ interests, and there are new audience segments constantly coming into play. How

Remember pop-up books? They brought a little extra magic to storytime by adding a third dimension to the pages, and drawing us further into their imaginary worlds. Regular books just weren’t the same after you got a taste of pop-up books! Now, as an adult, “pop-up” might bring on a totally different range of emotion. Maybe annoyance, confusion, a dash of anger, or – every once in a blue moon – mild acceptance. Pop-ups in the adult realm now primarily describe those little boxes or entire screens that appear on a website we’re visiting. For those outside of the marketing