Blog

Domain Extensions: is .fun considered .cool?

When you think about a website, what comes to mind? Typically, you would picture the layout, the colors, maybe even the navigation or features. The URL is probably not high up on the list of things you think about, but it is arguably one of the most important parts of the site. And the same is true for your company’s website! When creating a new website, picking out the URL is often the fun but complicated step. The URL should represent either the brand, the services offered, or maybe even highlight a well-known catchphrase or slogan. But what about the

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“Hey, Siri, schedule my physical.”

Remember when Google became a verb? Any time you had a question, someone would inevitably ask, “Did you Google it?” Google’s creation gave birth to a whole new era of information harvesting, bringing the entire world within seconds of finding out basically anything they needed (or wanted) to know. Now the new kid on the block is voice technology, aka Siri, Alexa, and Cortana. Rather than type something into Google (how antiquated!), you just verbally get the attention of your device of choice and put it to work with a quick command. As this technology has become more mainstream and

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Chatbots — What You Need to Know

When you call a company’s customer service number, the last person you expect to hear on the other end of the line is the company’s CEO. Why? Because they’ve delegated the task of solving your issue or answering your question to someone better suited to quickly serve you. The CEO’s time is better spent elsewhere in serving and growing their company. So why shouldn’t the same principle apply to you? You don’t need to have a Fortune 500 company to have a customer service department. You don’t even need to hire another person! Your business can provide a friendly online

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Embrace (And Accept) the Future in 2019

While your marketing plan is likely already set for next year, we know that plans are made to evolve as the year goes on. Many companies had discussions around their 2018 marketing successes and carried them into 2019, with some new innovative tactics. That’s a good place to start, but we always like to challenge our clients and think of things from another angle. You should bring some winning strategies into the new year, but your marketing strategy, specifically for social media, should always adapt to your customers’ interests, and there are new audience segments constantly coming into play. How

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Digital Ads, Geofencing, Natural Search — Are There Any Unique Advertising Ideas Out There Anymore?

The advertising space is loud and crowded. Everyone has something to say and customers and clients are on the receiving end of it all. This can lead to messaging fatigue and an overall “over it” attitude for your audience. But you still have to get your message out there! So what do you do? At Marbury, we love a good challenge, especially when it allows the team to flex their creative muscles. Each client’s project needs are unique, but they all follow a common theme: find a way to stand out! We’ve compiled some of our favorite unique advertising ideas

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Cricket Flour, CBD, and Crazy Cocktails — What’s New for Food in 2019

Cronuts. Cold brew coffee. Sous vide cooking. The food and beverage world has just as many trends as fashion. Each year, new foods, drinks, and cooking techniques are introduced to the world, and while some fade away after a few months, other inventions have cemented their place at the table. Just like any other industry, the food and beverage world is looking forward to 2019 and all the exciting (and sometimes weird) new creations that will soon be gracing palettes everywhere. We just had to share a few of our favorites, so sorry if you wind up hungry by the

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