Blog

What’s Brand Got To Do With It?

What does the word “brand” mean to you? Do logos and slogans come to mind? Maybe products or services? “Brand” and “branding” are multi-purpose terms that are fundamental to all facets of running a business. Your brand affects your marketing, your email signatures, your office layout, even the font you use! At Marbury, everything we do revolves around helping you stay true to who you are as a company, which means knowing your brand is vital to everyone’s success! Our Creative Director, Rob Marbury, walks us through the many hats that brands can wear. Make Your Mark The word “brand”

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The Birth of a Logo

“You never get a second chance to make a first impression.” – Andrew Grant In marketing, you have mere seconds to catch your target market’s eye and convince them to give you their precious attention. Planning your messaging and branding with this in mind is key to having a successful presence in your industry. Consumer mindsets change, though. Messaging will fluctuate as industry trends evolve. But there is one element of company’s brand that should represent company values, unique selling propositions, and offerings all within an instant: Your logo. Every company dreams of having “Golden Arches” notoriety and brand cult

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We aren’t just creative, we have values too!

A clear vision and strong values are the heart and soul of any company. As a creative studio, our outlook is a little different than the average joe, so we wanted our values to reflect that. As we are closing out summer and gearing up for the fall season, we figured it was a good time to reflect on what the five Marbury Creative Group values mean to us. Have faith Steve Hearn, Account Director: Having faith is an integral part of the company and also for each of us as individuals. Of course, the Christian values that serve as

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Marketing Into the Future with AI

It’s always fun to watch movies from a decade or two ago that forecast crazy technological advances. Back to the Future thought we’d all be floating around wearing clothes that fastened themselves. Other movies predicted our cars would have wings instead of tires, that space travel would be as common as taking city transit, and robots would be an integrated part of our society.

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Healthcare Advertising – It’s Time To Get Emotional

Of course there was a time when people went to the doctor because they were the most convenient one, or the one their family always used. NOW with insurance in the mix, and so much freedom of choice for the patients, doctors don’t just sit around and wait for revenue to come in the door.

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