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Instagram Reels

October 22, 2020

Instagram launched its newest feature to U.S. users – Reels. The timing is convenient when considering the pending ban of TikTok. The reels feature format allows users to create and share short-form video content…sound familiar? Though the essence of Instagram Reels and TikTok is the same, Instagram reels include more options for video-editing that allow users to expand their creativity. The main differences between Reels versus stories and IGTV are the editing tools built into the app (AR, speed control, alignment), 30-second limit, the ability for users to create their own audio. In addition, Reels provide more exposure on Explore

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The Next Phase of Telehealth

October 1, 2020

The coronavirus pandemic has caused a massive acceleration in the telecommunication practices for healthcare. As you may have read in our previous Telemedicine blog, these on-demand practices have been around for decades; but never fully embraced until this year. With many new telemedical tech terms, there are common misunderstandings between telecare, telemedicine, and telehealth. While all involve the use of electronic information and telecommunication, they have subtle differences and roles in administering health care via technologies. Telecare relates to technology that allows patients to maintain their independence and safety while normally going about their daily routines, commonly known as mobile

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Tickity Tokity for TikTok

September 17, 2020

We’re sure you’ve heard a lot about TikTok since it has been all the rage this year. With its trendy dances, tutorials on how to make whipped coffee, and DIY tips and tricks to turn your van into a home – it’s the platform Gen Z has their eyes glued on. A variety of brands, ranging from HP, Chipotle, Spikeball, to Sabra Hummus, have hopped on the TikTok train to advertise and grab the attention of their younger audience. In the last month, there have been a lot of rumblings around TikTok. Is it being banned in the United States?

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Telemedicine

June 19, 2020

Almost a hundred years ago an inventor by the name of Hugo Gernshbacher envisioned a device that would phase out risky visits to the doctor’s office. He imagined your doctor would sit in front of a bubble-shaped monitor through which he could perform your physical using a pair of thin, elongated metal sticks (stemming from your end) that your doctor would augment using a matching set in their office. He called the system a teledactyl, and though it sounds like your niece trying to tell you her favorite dinosaur, it represents the health community’s historically lasting desire to diagnose and

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Current Social Media Recommendation for Brands

March 25, 2020

There is a lot of anxiety, confusion, and stress around the current pandemic, the Coronavirus, now commonly referred to as COVID-19. For social media, it’s a tightrope walk between respectful acknowledgement of the current environment and the need to run a business and continuing to operate through its duration. Social media users are hypersensitive right now given that many brands are over-promoting and others are just trying to get through the crisis. As you know, many businesses have had to temporarily close, and some will likely not be able to reopen due to the losses during their shutdown. It truly

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Viral Marketing

February 12, 2020

Have you been tasked to make your next campaign go viral? How much research time did you just put into understanding Baby Yoda memes? Don’t want to answer that…we understand. Going viral is an incredibly difficult task, like catching lightning in a bottle. Except your bottle opens up a few weeks later, and there is another baby craze grabbing everyone’s attention. Looking at you, #babynut. All of this may make it seem like going viral would be a futile business objective. However, chasing dialogue and spreading your message to a large number of people at rapid speed can be achievable

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