Blog

Embrace (And Accept) the Future in 2019

While your marketing plan is likely already set for next year, we know that plans are made to evolve as the year goes on. Many companies had discussions around their 2018 marketing successes and carried them into 2019, with some new innovative tactics. That’s a good place to start, but we always like to challenge our clients and think of things from another angle. You should bring some winning strategies into the new year, but your marketing strategy, specifically for social media, should always adapt to your customers’ interests, and there are new audience segments constantly coming into play. How

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Digital Ads, Geofencing, Natural Search — Are There Any Unique Advertising Ideas Out There Anymore?

The advertising space is loud and crowded. Everyone has something to say and customers and clients are on the receiving end of it all. This can lead to messaging fatigue and an overall “over it” attitude for your audience. But you still have to get your message out there! So what do you do? At Marbury, we love a good challenge, especially when it allows the team to flex their creative muscles. Each client’s project needs are unique, but they all follow a common theme: find a way to stand out! We’ve compiled some of our favorite unique advertising ideas

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Cricket Flour, CBD, and Crazy Cocktails — What’s New for Food in 2019

Cronuts. Cold brew coffee. Sous vide cooking. The food and beverage world has just as many trends as fashion. Each year, new foods, drinks, and cooking techniques are introduced to the world, and while some fade away after a few months, other inventions have cemented their place at the table. Just like any other industry, the food and beverage world is looking forward to 2019 and all the exciting (and sometimes weird) new creations that will soon be gracing palettes everywhere. We just had to share a few of our favorites, so sorry if you wind up hungry by the

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Make Your Pop-Ups Work For You, Not Against You

Remember pop-up books? They brought a little extra magic to storytime by adding a third dimension to the pages, and drawing us further into their imaginary worlds. Regular books just weren’t the same after you got a taste of pop-up books! Now, as an adult, “pop-up” might bring on a totally different range of emotion. Maybe annoyance, confusion, a dash of anger, or – every once in a blue moon – mild acceptance. Pop-ups in the adult realm now primarily describe those little boxes or entire screens that appear on a website we’re visiting. For those outside of the marketing

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Plugin To Some Easy Website Upgrades

Have you ever thought about how incredible of a dessert a s’more is? It’s simple to make, ready in basically a minute, and doesn’t require a ton of ingredients. We almost hate to say this…but there are actually some ways to make that s’more even better. Crazy, we know! But until you’ve swapped out those graham crackers for a couple of chocolate chip cookies and upgraded that chocolate bar to a Reese’s peanut butter cup, you just have no idea the heights this classic dessert can soar to. That same idea rings true with your website. (Hear us out!) Your

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Boosting Your Brand AND Your Posts On Social Media

Unless you’ve been living in total seclusion the past few months, you know that social media is no longer the bountiful marketing playground that it once was. Thanks to Facebook’s scandal, social media platforms have gotten incredibly protective and selective about what can be used and visible to users. For those of you who rely heavily on social media to market your companies and brands, what do you do now? How can you combat these new rules and regulations on your favored social media platforms and still get the most bang for your marketing buck? George Carlton, our Social Media

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