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Telemedicine

June 19, 2020

Almost a hundred years ago an inventor by the name of Hugo Gernshbacher envisioned a device that would phase out risky visits to the doctor’s office. He imagined your doctor would sit in front of a bubble-shaped monitor through which he could perform your physical using a pair of thin, elongated metal sticks (stemming from your end) that your doctor would augment using a matching set in their office. He called the system a teledactyl, and though it sounds like your niece trying to tell you her favorite dinosaur, it represents the health community’s historically lasting desire to diagnose and

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Current Social Media Recommendation for Brands

March 25, 2020

There is a lot of anxiety, confusion, and stress around the current pandemic, the Coronavirus, now commonly referred to as COVID-19. For social media, it’s a tightrope walk between respectful acknowledgement of the current environment and the need to run a business and continuing to operate through its duration. Social media users are hypersensitive right now given that many brands are over-promoting and others are just trying to get through the crisis. As you know, many businesses have had to temporarily close, and some will likely not be able to reopen due to the losses during their shutdown. It truly

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Viral Marketing

February 12, 2020

Have you been tasked to make your next campaign go viral? How much research time did you just put into understanding Baby Yoda memes? Don’t want to answer that…we understand. Going viral is an incredibly difficult task, like catching lightning in a bottle. Except your bottle opens up a few weeks later, and there is another baby craze grabbing everyone’s attention. Looking at you, #babynut. All of this may make it seem like going viral would be a futile business objective. However, chasing dialogue and spreading your message to a large number of people at rapid speed can be achievable

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IGTV – is it for you?

January 23, 2020

We LOVE IGTV and have some exciting things in store for our clients in 2020. It’s exploding, but a lot of people still don’t know about it, or know why it’s all the rage. We had a quick sit down with our social media manager, George Carlton. He’ll give you the 5 minute download on what you need to know about the next YouTube. What is IGTV (in your words)? IGTV is Instagram’s standalone video interface that allows content creators (or anyone with an Instagram profile) to make longer-form video content. It’s really cool because it introduces the opportunity to

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The New World of AR

January 8, 2020

You’ve likely heard about Augmented Reality (AR) by now, but a lot of people are confused on where AR and VR begin and end. Where Virtual Reality (VR) creates a new world, or a copy of our existing world, AR provides an enhanced or altered view of the world around us by superimposing graphics and 3D objects on top of our real world, in real time. Remember hearing the buzz surrounding Pokémon GO – an early AR game that placed characters on screen wherever you pointed your camera? As cool as that was (for a while,) the application of AR

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“Hey, Siri, schedule my physical.”

December 20, 2019

Remember when Google became a verb? Any time you had a question, someone would inevitably ask, “Did you Google it?” Google’s creation gave birth to a whole new era of information harvesting, bringing the entire world within seconds of finding out basically anything they needed (or wanted) to know. Now the new kid on the block is voice technology, aka Siri, Alexa, and Cortana. Rather than type something into Google (how antiquated!), you just verbally get the attention of your device of choice and put it to work with a quick command. As this technology has become more mainstream and

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