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Healthcare Advertising – It’s Time To Get Emotional

When you were a kid, chances are you thought about growing up to be a doctor at some point. As a doctor, you get to help your patients (your favorite stuffed animals) feel better, you get to use cool tools, and you rattle off your name with “doctor” added before it and feel exceptionally awesome. Then you grow up, and you realize it’s hard work to become a doctor — lots of school and hours of keeping up with certifications, patient records, regulations and more. Of course there was a time when people went to the doctor because they were

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Why Every Business Should Be Using Content Marketing

Back in the day, every town had a hardware store, a grocery store, a barber shop, and any other vendor you could ever need. Each of these establishments was run by someone who had likely grown up either in that town or nearby and was part of a multi-generational family who had called your town or area home for decades. These owners and managers were valued resources in their community, due to their community ties, personal attention to customers, and endless supply of knowledge about what their establishment offered. Now, we live in an age of big-box chains and a

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Chatbots — What You Need to Know

When you call a company’s customer service number, the last person you expect to hear on the other end of the line is the company’s CEO. Why? Because they’ve delegated the task of solving your issue or answering your question to someone better suited to quickly serve you. The CEO’s time is better spent elsewhere in serving and growing their company. So why shouldn’t the same principle apply to you? You don’t need to have a Fortune 500 company to have a customer service department. You don’t even need to hire another person! Your business can provide a friendly online

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What does “FDA Approved” actually mean?

We hear “FDA Approved” verbiage in marketing materials for anything from the newest dietary supplement to hit the market to the heartworm medicine you just picked up for the dog. But what does the FDA approve and regulate, and what does “FDA Approved” really mean? About THE FDA The Food and Drug Administration (FDA) has been around for over 100 years. Due to their exposure and regulation over the years, the FDA logo typically gives consumers a level of comfort. However, while certain products require premarket approval by the FDA before they go to market, it’s probably less than you

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What Facebook’s $5 Billion Fine Means For You

Let’s take a quick step back in time. Picture this – the year is 2004, and then-college sophomore Mark Zuckerberg just launched a new website from his dorm room called “thefacebook.com.” Within a week, Zuckerberg would be sued by three Harvard seniors that claimed that he stole their idea for a social networking site, and it wouldn’t be many days later when Zuckerberg would be accused of breaking into two students’ email accounts based off of data that they provided on thefacebook.com (source). So, while the fine amount may be new for Facebook, the controversy is not. In 2018, Facebook

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Flexitarians – Bringing a Whole New Meaning to ‘Eat Your Fruits and Veggies’

You’ve likely been exposed (or are one) to vegetarians, vegans, or pescatarians. But, have you heard about flexitarians? It’s a diet that’s been around for many years but has been gaining further traction as consumers continue to evolve in their diets, shopping habits, and search for more healthy options. Flexitarians – who are these creatures!? Flexitarians are consumers who are intentionally choosing to eat more vegetables and be healthier in their diet choices, but still occasionally eat meat or fish. The decision can be driven by health reasons as well as an intention to combat climate change, promote food sustainability,

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