Have you looked at your website with an outside perspective? Most of the new websites we’ve designed and developed have come about as a company leader has looked at their site and thought, “Wow…it’s been 5 years since we did anything new on our site…and it’s looking a little dated…and acting a little antiquated.” So, how do you know if your website is the equivalent of a flip phone, vs. a smart phone? How do you know if your site looks and acts like it’s from a different decade?
Here are a few things to check your site against, that might help indicate if, “it’s time for a change.”
Is your website responsive? As of last fall, Pew Research shows 64% of American adults own a smart phone that they’re pretty fond of. Many of us check our phones or tablets whether or not we hear a ping. You’re likely using it to check your e-mail, Fantasy football and surf the web too. If your website isn’t mobile-friendly, it could be turning off some of your customers. In addition, Google’s new algorithm is penalizing non-mobile sites whose customers are searching for them from a mobile device.
Is your website easy to navigate? It’s important to have a strong architecture with your audience in mind. Your website should be easy-to-use and navigate without causing users frustration. Your website is a reflection of your organization and should share the same professional image you do in the office. Think of it as your lobby! More people are likely see your website than your front door.
How is your page ranking in search engine results? Redesigning your website will bring you into the 21st century and will help boost your search engine results! A site built with new best practices can help your page rank. In addition, it will implement new web functionalities, like blogs and videos, that will also benefit your search engine results.
Is your website copyright from 2015? Every website has a copyright at the bottom — what’s yours?©2009? ©2001? Savvy folks will notice that your site is likely untouched since the date of that copyright. That’s probably not a good impression.
Are your social media links integrated? Social media marketing is a growing effort for businesses and brands of all sizes. If you’re using social media marketing, make sure your website reflects that. Did you know that social media link integration can help improve your ranking in search results? It also makes your brand or business more visible to your customers as those buttons are universally recognizable.
And last but not least, if your visible hit counter is showing, your website might be from the 1990s!
But don’t worry. If you’re not feeling good about your site, contact us, and we’ll be happy to provide you with some thoughts on what to prioritize, so you can get it up to date.