Facebook has hosted a handful of conferences across the country called “Boost Your Business.” These conferences were geared towards small and medium-sized businesses interested in using Facebook advertising to promote and grow their business. Shelly and Erin took a trip to Nashville to learn about new offerings directly from the best at Facebook.
We brought home a lot of great information that we are implementing in our clients’ social media planning and strategy.
Here’s the tip of the ice-Zuckerberg:
- Facebook Advertising Targeting Options. As Facebook veterans, we know how to create and manage ads using Facebook’s Ad Manager, but the site and its offerings are constantly changing. New advanced targeting features like “look-a-like audiences” can find even more of your target customers! Through Facebook advertising, you can now connect with your customers based on their offline behaviors such as traveling and device usage, website visits and people who are similar or look like your target customers. We’ll be using these advanced targeting options and tools to reach more of our clients’ customers through Facebook advertising.
- Tools for Businesses. Facebook offers a plethora of resources online for small and medium-sized businesses to use and advertise their business on Facebook. Story Packs for Businesses are one of those useful tools for beginners. Facebook says, “effective advertising on Facebook is just about telling good, compelling stories to your customers,” and that’s something we agree with completely! So how do you tell that compelling story on Facebook with your fans? Story Packs give Page admins ideas on where to start when writing and sharing content to their business Page. Another cool tool: Creative Tips for Businesses help Page admins write copy, choose a picture and post to their Page.
- Instagram for Business. Although Instagram for Business still has some serious growing up to do, Facebook has made a few improvements since they purchased the photo-sharing social network in 2012. In their Business Strategy Guide, they provide best practices for creating content, sharing videos and improving general presence. Each day, Instagram grows in popularity, paving the way for more opportunities for businesses to reach their customers on the social network. Check it out and see what you can do with Instagram for your business.
Overall, we were impressed by how much Facebook cares about growing small and medium-sized businesses. They have made a clear commitment through their staff and tools to help all types of businesses. That “pay-to-play” mentality we hear floating around just isn’t the case. Of course, they’re making money off your advertising dollars, but only 2 million of the 40 million small and medium-sized businesses are using Facebook to market their businesses. In addition, there are very few places to advertise with the targeting and tracking capabilities that Facebook offers.
We manage social advertising budgets for our clients ranging from a few hundred dollars to thousands, so you don’t have to spend a lot of money to see how it can work for your business.